Disciplined media buying.
Better follow-through.

The core focus is PPC and paid social management. The difference is the ability to fix the journey after the click.

PPC Management

Search & Display

Active management of Google Ads (and Bing when it makes sense) focused on intent and return, not vanity metrics.

Search structure & match type control
Negative keyword & placement protection
Ad copy testing & extension management
Bidding strategy aligned with actual margin

Paid Social Management

Meta & LinkedIn

Creative-led campaign strategy for platforms where you interrupt to earn attention. Focused on prospecting what converts.

Campaign architecture & budget liquidity
Audience targeting & exclusion mapping
Creative angle testing and iteration
Pixel, Conversions API, and attribution

Web & Automation Support

For retained clients

When the bottleneck is the landing experience or the lead follow-up, I step in to fix the real problem.

Landing page design and build
Analytics (GA4) and conversion tracking
CRM lead routing and automation
AI voice agents for missed calls
Who this is for

Are we a fit?

Good fits

  • Businesses with proven product-market fit looking to scale acquisition.
  • Founders who know their unit economics and what they can afford to pay for a customer.
  • Teams that are tired of agencies hiding behind vanity metrics instead of discussing revenue.
  • Service businesses struggling with lead quality or following up with inquiries fast enough.

Not ideal

  • Pre-revenue startups looking for paid media to solve product-market fit.
  • Businesses with very low margins that cannot absorb the rising cost of digital inventory.
  • Those looking for a "set it and forget it" solution—I require active collaboration and feedback on lead/sales quality.
  • Teams expecting overnight scaling without the willingness to test and learn.

Common questions

Do you require long-term contracts?

No. I typically work on month-to-month retainers after an initial 90-day sprint. The first 90 days are critical for restructuring, learning, and finding baseline performance. After that, I prefer to keep my seat by continuing to deliver value.

How do you charge for management?

I charge a flat monthly retainer rather than a percentage of ad spend. Percentage of spend misaligns incentives — I should be trying to get you the most efficient conversions possible, not finding ways to spend more of your money to increase my fee.

Do you create the ad creative for Meta/LinkedIn?

I direct the creative strategy, write copy, and can assemble high-performing static/carousel ads. If you need bespoke video production or UGC creators, I partner with specialists or guide your internal team on exactly what we need to shoot.

Will you just build a website for me?

I take on a very small number of standalone web design/development projects per year. The vast majority of my web and automation work is done exclusively for my retained paid media clients to improve their campaign conversion rates.

Still have questions? Ask directly